Raaawr is a cold-pressed juice brand founded in 2022 based on European and American healthy living concepts. In response to the sub-health problems of contemporary urbanites, we propose fruit and vegetable solutions and are committed to creating a healthy, innovative, young and fashionable new lifestyle brand.
Starting from the brand name "Raaawr", "rawr" in English is the sound made by a dinosaur when it encounters its favorite food. The image of a dinosaur drinking juice is introduced in the main graphic.
In the design of the text, the height of "a" is changed to be consistent with the height of other letters, emphasizing the specialness of the letter "a" in the brand, and the lowercase letters convey a friendly and friendly feeling. Retain the sans-serif font style, make detailed adjustments, and restore the original design style, which is consistent with the original and natural brand concept of "Raaawr"
Combined with the Raaawr logo, a complete visual application system is presented. By defining visual systems such as brand graphics, brand colors, brand templates, and fonts, we can convey brand characteristics and value to the greatest extent. From packaging to advertising applications, consumers can feel the healthy, natural and lively brand temperament of Raaawr in any environment.
ONEBOOM brand case
Raaawr cold pressed juice
Departure Time | Jan. 2023
Project Director | Sosolin Lin Shaohua
Business Director | MiMi Lu Yuxin Project Manager |MiMi Lu Yuxin
Brand Design | Tetsu Sheng Zhe | Sosolin Lin Shaohua
Starting from the brand name "Raaawr", "rawr" in English is the sound made by a dinosaur when it encounters its favorite food. The image of a dinosaur drinking juice is introduced in the main graphic.
In the design of the text, the height of "a" is changed to be consistent with the height of other letters, emphasizing the specialness of the letter "a" in the brand, and the lowercase letters convey a friendly and friendly feeling. Retain the sans-serif font style, make detailed adjustments, and restore the original design style, which is consistent with the original and natural brand concept of "Raaawr"
Combined with the Raaawr logo, a complete visual application system is presented. By defining visual systems such as brand graphics, brand colors, brand templates, and fonts, we can convey brand characteristics and value to the greatest extent. From packaging to advertising applications, consumers can feel the healthy, natural and lively brand temperament of Raaawr in any environment.
ONEBOOM brand case
Raaawr cold pressed juice
Departure Time | Jan. 2023
Project Director | Sosolin Lin Shaohua
Business Director | MiMi Lu Yuxin Project Manager |MiMi Lu Yuxin
Brand Design | Tetsu Sheng Zhe | Sosolin Lin Shaohua
Raaawr 是一个冷压果汁品牌，源于欧美健康生活理念，成立于2022 年，专注于为当代都市人亚健康问题提供新型果蔬解決方案，致力于打造一个健康、创新、年轻、时尚的新生活方式品牌。产品突出业内先进的冷压技术，没有氧化且保鲜更久。品牌上植入健康、活泼和力量的形象，营造出户外健康的生活方式，从而与消费者产生更深的联系。
在这次的品牌定义中，从品牌名字 “Raaawr” 出发，“rawr”在英文的语境意思里是恐龙遇上喜欢的食物，而发出的声音，在主图形里引入正在喝果汁恐龙的IP形象。
配合 Raaawr 的标志，呈现出一套完整的视觉应用系统。通过定义品牌图形、品牌色、品牌板式、字体等视觉体系， 最大程度地传达品牌特点与价值。从包装到广告应用，消费者在任何环境中看到 Raaawr 都能感受到健康、自然、活泼的品牌气质。
小程序作为品牌和客户交流的一个重要的体验场景，也需要传递出统一的品牌价值。我们在小程序的设计中，强调了品牌纯净、有力的精神。设计元素延续标志设计的原则，使视觉风格、品牌感受清晰且一致，增加一部分动画效果带来了灵动和趣味性。
Raaawr 的快闪店坐落在深圳万象天地，室外广场二楼露台。考虑到需要在外部让行人注意到这是一家果汁店，店面外墙用视觉冲击强烈的黑白 logo 和大幅果汁图型来抓住来往的目光。人们透过玻璃可以看到温馨、活力的品牌图形和品牌色。
Project Director | Sosolin 林邵华
Business Director | MiMi 陆雨昕
Project Manager ｜MiMi 陆雨昕
Brand Design | Tetsu 盛哲 ｜Sosolin 林邵华
Digital Design ｜ Tetsu 盛哲
interior design ｜Chao 刘超
